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Here is a Quickie Guide to earn money with Google AdWords in just 30 minutes.

The problem with Google AdWords is that it has become very difficult to find keywords at a reasonable price.

Bidding on keywords like “make money from home” or something in that range will kill your advertising budget in no time.

So, you have to think out of the box, and find a niche.

I use the free report from Word Tracker to find those niches.

You can sign up for free at Word Tracker, and receive a list with the top 500 keywords in your mailbox once a week.

When reading this weeks report, I found a couple of interesting items:

On place 11 on the list I found the keyword “prom dresses”.

A quick search with Overture’s Keyword Selector Tool tells me that there have been 397264 searches for this keyword.

Interesting. I then launch the Overture Bid Tool, to see how much this keyword will cost me.

Only 0.26 for the top spot!

Now, as a member of Linkshare I have noticed that they have an affiliate program called “Prom Girl”. The rest is easy match!

More keywords:

“Recipes” 1610980 searches, cost per click: 0.13. I know that there are e-books out there selling recipes!

“Naturist”

76020 searches, cost per click:0.08

A quick search on Google, and I found an affiliate program called

NudistfriendFinder with an affiliate program that pays $10 for each

new signup.

This is just examples on how you can use only free tools to find a niche where the competition isn’t that hard.

Use your fantasy, and you will find them too!

One Word of Caution:

When you are running campaigns with keywords with that much exposure, please remember to set a daily limit. And keep a close eye on your campaign.

Links: http://www.wordtracker.com

http://inventory.overture.com/d/searchinventory/suggestion/

http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/ Good Luck!

About the author:

This article is written by Rolf Arne Trondhjem

Visit http://www.success-affiliate.comfor more tools and tips!

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source of traffic

on the internet, nor is it free. However, if you cannot convert

the traffic you get from the pay-per-click traffic on Google

Adwords, your site surely won't convert the casual visitor who may

or may not be ready to buy what your are selling.

When spending money for pay-per-click (PPC) traffic, whether it is

from Google Adwords, Overture, or a 2nd-tier PPC network, the key

is to track your traffic to see if it converts into sales. There

are many software products and online services that can track your

traffic. For a recommendation, visit:

http://www.superiormarketingpartners.com/adtracking.html Many people that have tried Google Adwords have lost their shirt,

so to speak. Some keywords on Google Adwords are cheap (keyword

phrases start at a nickel per click). Some keyword phrases on

Google Adwords can cost tens of dollars per click. If you end up

paying high per-click prices on Google Adwords and don't sell a

high-ticket item on your site, even the most enviable sales

conversion rate won't turn a profit.

There are several tricks to advertising on Google Adwords that

unless you know them, it becomes almost impossible to turn a

profit on your advertising.

Secret #1 - Only bid on exact match keywords

Google Adwords has a few different 'keyword matching options'

available. When a keyword is placed in brackets like this:

[keyword], it is called an 'exact match.' This means that only

when someone enters that EXACT keyword phrase will your ad appear.

It might occur to you that by limiting your keyword(s) to only

exact match, you are eliminating all those people that may be

searching for the phrase "cheap widgets" or even "widget"

singular, since only the keyword "widgets" plural is an exact

match. Believe me, this is exactly what you want. Sure, it will

take extra time to create an adgroup within the Google Adwords

system for each keyword phrase you want to bid on, but you will

know with 100% certainty which keyword(s) are converting into

sales this way. If you do NOT use the exact match option in

Google Adwords, then there is absolutely no way to know which

keyword(s) are resulting in sales on your site.

Secret #2 - Bid to be in position #2 or 3

When someone searches on Google for your keyword, the first page

of search results are going to reach the most people. What you

want to do is position your ad in one of the top 3 spots. You

don't want position #1 necessarily, because that position costs

the most and doesn't give you much more benefit than being in

position 2 or 3. You pay less for these spots than position 1 and

gain most of the benefit.

By being in one of these top spots, your ad gets a higher

'click-thru rate' (CTR). This is good is because the Google

Adwords system actually rewards you for having an ad with a high

CTR by charging you less per click! Google Adwords exists to

make money for Google. If they have two companies advertising for

the same keyword, and your ad pulls a 10% CTR and your

competitor's ad for the same keyword pulls a 5% CTR, then Google

Adwords makes more money from your ad. Google Adwords rewards you

for this higher CTR by charging you less per click than your

competitor! Secret #3 - Negatively qualify your ads

Admittedly, the problem with having an ad that has a great CTR is

that it gets a lot of clicks! Unless your traffic converts into

sales, it's hard to turn a profit on your Google Adwords ads. The

key is to put words in the ad that DISCOURAGE people from clicking

on the ad unless they 'pre-qualified' to convert to a sale. For

example, if you have site that sells widgets that cost $10.00

each, then put something in one of the lines of text in your ad

like 'Widgets cost only $10.00.' The only catch is that if your

ad isn't getting a very good CTR in the first place, then a

negative qualifier is only going to reduce your CTR.

Your next step? There are many more techniques to learn that will

increase the profitability of Google Adwords campaigns. The above

tricks will start you off towards making Google Adwords work for

you. Check back for Part 2 in this series. You can get a

complete course that covers every tip and trick you will ever need

by visiting:

http://www.superiormarketingpartners.com/adwords.html About the Author

Ron Isaiah knows the inside scoop on how to market online. Get a free audio e-book on no-cost viral marketing strategies

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘one-man’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

• Increase website exposure
  

• Sell existing products and services
  

• Launch new products and services
  

• Drive traffic to website to capture e-mail leads and build prospect list
  

• Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.
  

• Research primary and secondary keywords for Search Engine Optimization strategy
  

• Research consumer and business wants and needs
  

• Market and sell own &/or affiliate products
  

• And much much more…
  

However, as with any pay-per-click service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 - Identify a large number (preferably 300 above) of low-cost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a pay-per-click system and you only pay when a prospect clicks on your AdWords ad - regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:

http://adwords.google.com/select/KeywordSandbox

Good Keywords:

http://GoodKeywords.com

7Search.com’s Keyword Suggestion Tool:

http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker:

http://WordTracker.com

Misspelled Keywords:

http://SearchSpell.com

Strategy #2 - Develop various ad headlines and descriptions and split-test them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher click-through more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 - Use the ‘Keyword Matching’ option to better target your ads

Unlike conventional pay-per-click models, AdWords ads are ranked based the following formula:

Cost-Per-Click (CPC) X Click-Through Rate (CTR)

Keyword matching helps you achieve a higher Click-Through-Rate (CTR) for your ads and therefore, a higher ad ranking - without increasing the Cost-Per-Click (CPC) of your campaign.

For example, a phrase match keyword like “popup generator” will show up for the search query “best popup generator” but will not display for the search query “popup a generator” - so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in Click-Through-Rate (CTR) improvements.

Strategy #4 - Limit the ad impressions to certain countries and/or regions once you've received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher Click-Through-Rate (CTR) for your ads.

Strategy #5 - Add a subscriber sign-up box on ALL the websites you're promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber sign-up box at the top left or right side of your webpage to increase subscriber sign-up rate.

Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language) pop-up on your websites

Here's a 5-STAR SECRET Google doesn't want you to know: You CAN use pop-ups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the pop-up does not result in the OPENING OF A NEW WINDOW!

A DHTML pop-up is technically not a pop-up - it is really a 'floating menu', made to look and act like a pop-up!

You can find out more about 'PopupMaster Pro', a 'new-generation' pop-up software (that also beats pop-up blockers) here:

http://PopupMaster.net

Installing a DHTML pop-up on your websites WILL dramatically increase your sales and subscriber sign-ups!

Strategy #7 - Monitor and manage your campaigns

You'll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest click-throughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and cost-per-click accordingly - to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

------------------------------

Copyright 2004 Fabian Lim

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank e-mail to:

mailto:bizsuccesstips@webcopywritingcourse.com

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes 'BizSuccess Tips', a free newsletter. To subscribe, send a blank email to: mailto:bizsuccesstips@webcopywritingcourse.com

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