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Business cards with a twist by Florie Lyn Masarate

Ever felt how wonderful it is to have your name in print for the first time? This is not just any ordinary printing with you name and details in them. They are your own business cards. Any other of these cards would contain names, addresses and contact numbers. That would be the typical business card.

These days, business cards are made into marketing tools to promote the owner's business and a source of advertisement that serves as reminders for people reading them. As small as these cards may see, they have been a necessity for information getting since then. These have become the perfect equipment for entrepreneurs to be able to get clients and stay of their competitors.

As a marketing tool, these small prints need all the marketing strategy they can get to maintain effectiveness. Using all the right techniques with the modern machines, you have made the perfect business card. This would mean that you have gotten the attention of the holder. The next big thing to be considered is the content of the card. Does it appeal as much as the designs do? The most commonly overlooked marketing factor in business cards is the message that the card conveys. What does it say to the people reading them?

Having the perfect look and designs does not always guarantee customer response using these cards. It is important to note the words that are used to describe the business, its products and the services rendered.

To begin with, the slogan or logo should be able to make the reader isolate your card from others. People tend to just set aside these cards along with other cards and files, to be searched on later when the need arises. Making your card as unique and a standout would distinguish it from those others. When the time comes for it to be of use, something about the card that the readers have seen would come to mind and they would remember that certain card. It could be the printed words, or the drawings that are inherent in them, or a design that was stuck to memory. Or the contents. It gives them a good reason to choose and call you.

A bottom line that is irresistible would definitely arouse enough interest to set you apart from the rest. An example is phrases that offers discounts, new products and promos. These can guarantee customers coming and going back to know more. Putting motivational lines that opens the door for them to respond to you is also a must. It is best to not let customers left hanging in confusion as to what to do next after reading your cards. Guide them on what to do next by giving hints about it in your cards. There is always no harm in a bit of guidance.

Business cards may be small and seemingly insignificant, but they are also easy carriages. What's more, they are continuously being passed on. You never know who its next holder would be.

Don't be Caught without a Business or Calling Card by Joseph J. Tomaino

Networking is the process of meeting and maintaining contact with persons who can provide information, referrals, leads, support, or even money for your professional or career endeavor. Whenever you are in the position to meet someone who could become part of your network, it is a good idea to have your contact information available in pre-printed format so you can easily provide it to them. There are two types of cards that can serve this function. The first you are no doubt quite familiar with: the business card. The second--the calling card--may be less familiar.

Business cards usually have the logo of the business you work for as well as your name, title, and contact information. Calling cards may be either a bit smaller or larger, and only contain your personal contact information. Calling cards often are associated with the social elite who years ago would present a calling card to a maid or butler so their presence could be announced to the masters of the house they were visiting. But is there a reason to return to using them today?

In this era where successful workers often move from employer to employer every three years or so, there is an advantage to using a calling card when networking. Your personal contact information may not change as frequently as your work contact information. You also may be interested in networking for personal endeavors outside of your place of employment-- perhaps a discrete consulting engagement, or charitable work. In these cases you may wish to have people contact you at home rather than your place of work.

Whether you choose to use your business card or a calling card, you should always follow these guidelines on using them when networking:

* Offer your card when meeting someone you would like to maintain contact with, and feel free to ask for theirs in return.

* Keep a good supply of cards with you when attending meetings or events, but don't forget to keep a few in your wallet or purse for those chance encounters.

* As soon as you get a chance, write on the back of the other person's card any key facts or areas of interest you want to remember about them

* When you get back home or to the office, enter their contact information into your computer contact list and include the notes you wrote on the back in the notes section of your data fields.

No matter how many cards you collect, your network will not be effective if you don't keep in contact with its members periodically. For more information on using calling cards, correspondence cards, and notes to keep in contact with your network, visit www.notes4success.com .

“Are You Embarrassed

to Hand Out Your Business Card?

Want to Design a Business Card That Will Boost Your Profits and Pull In Referrals Like Crazy?”

Do you worry that your business card is going to get thrown away as soon as your back is turned? Most business cards are...

Are you frustrated when it comes to designing a business card that really impresses people and makes them throw business your way?

Can subtle design changes really double, triple, even quintuple the follow-up business you get from simple little business cards? If you have ever wondered how to know when business cards were effective or not – or whether they had any impact at all ...

Then give me just 10 minutes, and I’ll put those worries in the past when I reveal....

the “Secret of the Effective 1%”

Dear Business Networker:

If you depend on business from your business cards, then this will be the most important letter you’ll ever read. Here’s why.

There is one “key” to seeing and understanding business cards... and once you grasp it, you will never use business cards the same way again. It’s the same key understanding that is demonstrated by an analysis of the 1% of business cards that ARE remembered, held onto and used.

What is it? What's this critical key concept?

It’s the understanding that a business card is not just a piece of paper with contact information... or something you hand out and simply “hope” it’s used.

It’s that a business card is, in fact...

the Most Traceable, Powerful and Scientifically

Proven Offline Advertising Medium You Have

Big claim, I know. So let me explain.

The second you start seeing your business card as an advertising medium (I call it “the world’s smallest Billboard Ad”), you begin to understand, because now you realize that your business card is governed by proven advertising science.

Science? YES – and there are certain rules to follow that literally make or break your card.

I see it every day.

While some business people make the same fatal mistakes that prevent their cards from being remembered, kept and responded to ... Others, armed with simple “design and networking secrets ” that show them how to properly use business cards, magnetically attract new deals, prospects and business contacts to them.

But before I reveal what they are, and how you can use them to be part of the small group of business people that leave a lasting impression ... let me introduce myself.

My name is Diana Ratliff.

For over a decade, I’ve been one of the premiere experts on “Business Card Networking” in the United States.

Why “just” business cards?

Well, because when I started publishing a newsletter back in 1994 to help small business owners with their advertising ... I discovered that most of them had NO IDEA of what they were doing. Especially when it came to business cards. They'd go buy some cheap black-on-white business card from the quick printer and wonder why the world wasn't beating a path to their door.

But the real discovery came when I started to broaden my scope... and found that even CEO’s, Entrepreneurs and Presidents of big networking companies admitted that they knew next to nothing about the return of their business cards....

They were convinced that they were

leaving a stack of money on the table, too.

And they were right.

You might find a few business card tips from the occasional

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Related Information

More bang from your business card by Jake Gourd

Marketing experts the world over have all preached at some time that the business card is a small businesses most important marketing tool. The majority of business cards handed out fail to impress and make a lasting mark on our customers. The confidence that a well-designed stylish business card can give you in any market cannot be over stated enough.

Business cards use dates back hundreds of years initially as personal calling cards, and more recently as business marketing tools. Almost all forms of marketing has been transformed by the arrival of computers and Internet technology, business cards however remain the tool of choice for many situations.

This article focuses on how as a designer or a marketing entrepreneur the steps you should take to avoid making common mistakes when designing your business card. With a little time and effort you can produce a business card that even the most cynical large corporate marketing expert would be proud of.

Business Card Basics

1. Designs and artwork should be up to date, colorful, stylish, accurate and most of all legible. If in doubt about any of these points then you should consider hiring a professional designer.

An alternative option is to visit online business card providers. Here you can choose from thousands of professionally designed templates to suit your organization and then customize the text online and order directly from their website. Goodprint UK Limited are a leading online business card provider based in the UK, providing the highest quality print and templates from their website.

2. Try to let your design cover both sides of the card, this will double the impact of your card and allow space for more marketing text or information on your company. Common uses for the reverse of your card include calendars, appointment details and maps. Try to be inventive and the reverse of your card will make your card more memorable and more useful to your customers.

3. The text on the card should include a strong message or slogan that raises the reader's curiosity or to attract them to make contact with you. Promising a benefit to the customer if they contact you is a common practice such as "Use this card to claim a discount" is a proven marketing technique to generate a sales lead.

4. When finances allow every member of your organization should carry business cards. Not only does this increase the possibility of a sales lead from both work and social events but awarding business cards is shown to increase morale in employees.

These basic rules probably sound familiar but you'd be amazed at the number of times these basic ideas aren't followed closely enough.

Making memorable Business Cards

Now that you have read about the basics of business card design, read on for ideas to inspire you how to really make a business card that will cast a lasting impression on your customer's minds.

- Make your business card physically different from the rest. Use bright bold colors and patterns. Use alternative materials such as plastics and metals. Or how about a folding mini brochure? Try and think outside of the box and your business cards wont end up in the garbage!

- Turn your business card into something worth keeping hold of, for example "On presenting this card you are entitled to one free hour of consultation" or offer a discount "This card entitles you to 30% off any orders made".

- A popular gimmick tradesman and other personal industries use is to include a photograph of yourself on your card. Your customers will feel more comfortable when meeting you and might be more likely to trust you, in many cases it is yourself you are trying to sell.

- Stretch your business title and people will take you more seriously and you will be granted respect more readily. For example use "Account Executive" instead of "Account Clerk" or "Area Director" instead of "Regional Sales".

Business Cards That Boost Your Sales by Natalie Aranda

A business card is a great way to introduce your company name to a potential client and then in turn they will always have your name and number handy. This brings your company into your client's world as a household name for your customers for their future needs or as a word of mouth company to pass on to their friends and family. Business cards that boost your sales need to be given out to every person you come in contact with or anyone who becomes interested in your company and the service that you provide. A business card should also have an eye-catching design and it should be memorable to help your business profit more.

Let us say that you are in the real estate business. A business card is extremely necessary in that line of work. Your name will be remembered when your customer is given your card and then they will have it to keep around and refer to when necessary. There are several templates available online that will give your business card the look that you desire. Real estate business cards can convey the message that you are an independent realtor or it can show what area that you work with. Rather this is a design for apartments or houses or a specific city like New York Cit or Los Angeles with beautiful layouts, those designs will definitely enhance the look and feel of your business card. Your company will benefit in sales from real estate business cards that show the areas of real estate you work in and the design should catch a potential client's eye and keep them intrigued while they are holding onto your card. Consider adding clip art to your business card if you want a simple, yet effective design for your real estate business.

There are magnetic business cards that give your customers the assurance that they can place your card on the refrigerator and forget about it. Then the next day and a couple of weeks later your business card will still be around when the needs of your services are required. Your business card is not just another paper card. It has a feature that is almost guaranteed to get you business and boost your sales. Magnetic business cards are easily accessible and are a lot harder to lose, once you stick them and forget them. The refrigerator is not the only surface that your magnetic business card will stick too. File cabinets, lockers, and even cars can become places of advertisement for your business and its services.

Plastic Business Cards - A New Twist on Advertising your Company by Mike Roshuk

In today's technological world of marketing there are so many different avenues to pursue to advertise your business. Web design is now commonplace, internet advertising and the science of website traffic has consumed most of us, and even interactive presentations are replacing the same old boring printed corporate brochures.

But there is one way to get your company name out there that has stood the test of times, and still remains the most effective promotional tool. That is the simple business card.

But there is one problem. In a world where everyone has a business card to represent their service or product, how will you make your stand out?

Enter the world of Plastic business cards.

I myself have my own plastic business cards, and you can't imagine the reaction I get when I hand them out to potential clients. Around here in Edmonton Alberta (where my own personal design company is based), plastic business card printing is a relatively new thing. People are simply stunned when they look at them. They are truly impressed, and begin asking me all sorts of questions about my company. Even as I leave, they're still holding onto my card, flipping it over and examining it in awe.

When was the last time you had a reaction like that from a simple paper business card?

The Benefits of PVC (Plastic) Business Cards

They're durable, tear proof, and nearly impossible to crease. Remember that ordinary paper business card you gave to a potential client? Just imagine what that card must look like now after sitting in his wallet for a few weeks. It's probably not the type of impression you want to give off.

With plastic business cards, you don't need to worry about that. Your card can get tossed around, exchange numerous hands, and sit in a sweaty wallet for a month and will still gleam with professional appeal.

Aside from their durability, and this is the important part, barely anyone else has them. You cannot imagine some of the unique styles available these days with PVC business cards. Not only are you able to get full color, double sided plastic business cards, you can also choose from an assortment of metallic and mirrored finishes, as well as PVC cards that are actually see-through!

Today, business is competitive, and you need anything you can to get an edge on your competitors. From experience, there are over five hundred other graphic designers and web design companies in my home town of Edmonton that I must compete with. And you can be sure that now that I've got plastic business cards to hand out, I'm taking that extra step to stand out from the rest.

Join me.

About the Author

Mike Roshuk operates under the name Dieselshack, and is a Web designer, graphic artist, and illustrator based in Edmonton Alberta. Mike Roshuk offers a myriad of creative services, from cutting edge graphic design, to plastic business card printing. visit http://www.dieselshack.com for more info.

Business Cards - Don't Be Shy, Your Business Depends On It! by Frank Owen

There are thousands of business cards on the market. Millions and billions even. What you need is a business card that creates value for your customer and sets you apart from the crowd. Your business card has to shout without being over the top or considered unprofessional. How do you do that?

You have to provide the right imagery and the right word choices. Word choices are vital when creating a business card. A customer wants to look at a business card that tells them what they need and why they need it. They don't simply need to know you provide a service. They need to know why your service is over the top. They also need you to convince them to come see you.

The Business Card Call To Action

The simplest way to attract attention is to place a call to action on your business card. Tell your customers to present the card for a discount, or to call (insert your name) and they'll get X for free. Such offers not only encourage someone to pick up the phone but they let a customer know that their efforts will be rewarded.

Your business card should also contain factual and helpful information. Never contain information or promises on a business card you can't fulfill. These will ultimately come back to haunt you and hurt you in the end. Customers treasure honestly and value above all else when engaging in business interactions.

About the Author

Article by Frank Owen, visit his web site for more information on business cards http://www.businesscardswork.com

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